PRIVACY POLICY

Effective Date: 29 October 2025
Business Name: Athletrix
Address: Honeywell Road, London, United Kingdom
Email: gregottifilippo@gmail.com

1. Introduction

Welcome to Athletrix.
We are committed to protecting your privacy and ensuring that your personal data is handled in accordance with applicable data protection laws, including the General Data Protection Regulation (EU) 2016/679 (GDPR).

This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, purchase our products, or interact with us through any digital platform built on Wix.com.

By using our website or placing an order, you consent to the practices described in this policy.

2. Data Controller

The data controller responsible for your personal information is:

Athletrix
Honeywell Road, London, United Kingdom
Email: gregottifilippo@gmail.com

If you have any questions about this Privacy Policy or how your data is handled, please contact us at the email address above.

3. Information We Collect

We collect and process the following types of personal data:

a. Information You Provide Directly

Full name
Shipping and billing addresses
Email address
Phone number (if provided)
Payment details (processed securely by third-party payment providers)
Order details and purchase history
Communication preferences and messages sent to our support team

b. Information Collected Automatically

When you visit our website, certain information may be collected automatically through cookies and similar technologies:

IP address
Browser type and version
Device identifiers
Date, time, and duration of your visit
Pages viewed and interactions on our site
Referring websites or links

c. Information from Third Parties

We may receive limited personal information from:

Payment processors (e.g., Klarna, Apple Pay, and credit card providers)
Shipping and logistics partners (to fulfil your orders)
Wix (our website host and e-commerce platform)

4. How We Use Your Information

We process your personal data for the following purposes:

To process and fulfil your orders
To communicate with you regarding your purchase, delivery, or support inquiries
To process payments securely
To improve our website functionality and user experience
To send you marketing emails or product updates (only with your explicit consent)
To comply with legal obligations, prevent fraud, and enforce our terms of service

We will only use your personal data for the purposes stated above and where we have a legal basis, such as:

Contract performance: to deliver the goods you purchased.
Legal obligation: to comply with tax, accounting, and consumer protection laws.
Legitimate interest: to improve our services or prevent fraud.
Consent: for marketing or non-essential cookies.

5. Cookies and Tracking Technologies

Our website, built on Wix, uses cookies to:

Enable website functionality (essential cookies)
Analyze site traffic and improve performance (analytics cookies)
Personalize marketing and advertising content (marketing cookies)

You can manage your cookie preferences or withdraw consent at any time via your browser settings or Wix’s cookie consent banner.

For more information on how Wix uses cookies, please visit Wix Cookie Policy.

6. Sharing of Personal Data

We do not sell or rent your personal information.
However, we may share limited data with trusted third-party service providers for business purposes, including:

E-commerce Platform: Wix.com Ltd (website hosting, analytics, order management)
Payment Processors: Klarna, Apple Pay, Stripe, or other card payment providers (for processing payments securely)
Suppliers and Fulfilment Partners: Third-party dropshipping suppliers who prepare and ship your order directly to you
Logistics and Delivery Services: For order shipment and tracking
IT and Cloud Service Providers: For secure data storage and communication tools
Legal and Regulatory Authorities: When required by law or in response to lawful requests

All third parties are required to comply with strict confidentiality and data protection obligations consistent with the GDPR.

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected or to comply with legal obligations.

Order and transaction data: retained for up to 6 years for tax and accounting purposes.
Customer accounts: retained while active or until you request deletion.
Marketing data: retained until you withdraw consent or unsubscribe.

Once retention periods expire, your data will be securely deleted or anonymized.

8. International Data Transfers

As our website is hosted on Wix.com Ltd, based in Israel (an adequacy-approved country under the GDPR), and may use servers located in the United States or other jurisdictions, your data may be transferred outside the European Economic Area (EEA).

Wix and all third-party providers we engage implement appropriate safeguards, such as EU Standard Contractual Clauses (SCCs), to ensure that your data remains protected.

9. Your Rights Under the GDPR

You have the following rights regarding your personal data:

Right of Access: Request a copy of the personal data we hold about you.
Right to Rectification: Correct any inaccurate or incomplete information.
Right to Erasure (“Right to be Forgotten”): Request deletion of your data when it is no longer necessary for processing.
Right to Restrict Processing: Limit how we use your data.
Right to Data Portability: Obtain and reuse your data across different services.
Right to Object: Object to data processing based on legitimate interests or direct marketing.
Right to Withdraw Consent: Withdraw your consent to marketing or non-essential cookies at any time.

To exercise your rights, please contact us at gregottifilippo@gmail.com.
We will respond to all requests within one month, as required by the GDPR.

10. Data Security

We implement appropriate technical and organizational measures to protect your data, including:

Secure socket layer (SSL) encryption on all website transactions
Restricted access to personal data by authorized personnel only
Regular data backups and platform security monitoring through Wix

While we take all reasonable precautions, no online transmission is completely secure. You share information at your own risk.

11. Children’s Privacy

Our website and services are not directed at individuals under the age of 16.
If we become aware that we have collected personal information from a minor without parental consent, we will delete it promptly.

12. Your Right to Lodge a Complaint

If you believe that your personal data has been handled unlawfully, you have the right to lodge a complaint with your local supervisory authority for data protection.

In the United Kingdom, this is:
The Information Commissioner’s Office (ICO)
Website: www.ico.org.uk
Phone: +44 303 123 1113

If you are based in another EU country, you may also contact your national data protection authority.

13. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in technology, legal requirements, or our business operations.
The latest version will always be available on our website, with the date of last update clearly indicated.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us at: